The mass media can and must promote justice and solidarity according to an organic and correct vision of human development, by reporting events accurately and truthfully, analyzing situations and problems and providing a forum for different opinions.
It has been since time immemorial: a war that has caused real great destructions on both lives and properties; a hostility among the giants that even those who are little are being harmed; a battle that is for acquisition of wealth; an Armageddon to build up fame and honor: The combat between the two biggest network companies in the Philippines: ABS-CBN and GMA.
The perpetual fight between them can be said as the fight for wealth and popularity. So much so that it involved groups of peoples on how they can overtake the other group in terms of number of viewers, positive results of surveys and praises of other peoples and groups. Thus, innovations on both sides are always at store. They are both ready to buy that which is latest and the best in terms of broadcasting and television. Maybe, even also cheaper airtime rates for advertisers so that many companies will be advertising in them, and even extending the area of coverage of is their stations not only from Aparri to Sulu but to even from across the oceans going to other continents like America and Europe.
The people always have the “wow” impression on the efforts that they are doing in order to improve their shows for our enjoyment and satisfaction. Well, what could the viewers ask for except to wait for their favourite programs and be satisfied with it aesthetically?
Maybe this is the positive side of the competition between them. However, it has also a negative face and we can hardly notice it. As what the late John Paul II wrote in the document “The Rapid Development,” the mass media can and must promote justice and solidarity. If this is so, then what the two giants are doing is totally the opposite because instead of promoting justice and solidarity, they are promoting divisions and conflict among the people, especially in the masses. A group may be for ABS. Another one may be for GMA. See, these two giants are causing lots of troubles not only to their constituents but also among their viewers.
What parting words should I say? Maybe that we, viewers, should be prudent enough to trace and notice the divisions caused by this fight. If they are doing their best to give us, their viewers, aesthetic satisfaction (which are morally acceptable), that will be good not only for us but also for them. If they will be destroying the name of the other using the broadcast communications, maybe it’s better if we should ask, “look who’s talking…”